Service · Social media

Social media that connects and converts

Social media changed how patients research providers and seek health information. We help practices build real patient connections and thought leadership — with full HIPAA compliance on every post.

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The challenge

Regulated, and still personal

Healthcare social operates under strict regulation while needing to build deep trust. Practices must balance patient education, community engagement and promotion — with every post meeting compliance standards.

0%: search online for health tips, advice and medical information regularly
0%: of patients are influenced by social media when choosing a provider
0%: more patient engagement for practices with an active presence
0%: more engagement on healthcare content than general business posts

What's included

Our social media services

01

HIPAA-compliant strategy

Social strategies designed for healthcare providers, where every post meets HIPAA requirements and patient privacy rules.

02

Medical content creation

Educational health content, practice updates, consented patient stories and community engagement posts.

03

Community management

Active management of your communities: responding to comments, answering common questions, engaging with patients.

04

Medical social ads

Targeted campaigns reaching prospective patients in your area, within platform healthcare advertising rules.

05

Patient education content

Content helping patients understand conditions, treatment options and preventive care.

06

Influencer collaboration

Partnerships with healthcare influencers, medical professionals and community leaders to extend your practice's reach.

Per platform

Each channel has its own job

Posting the same asset everywhere is why most practice accounts go quiet.

Facebook

Community connection through local health education, practice updates and patient stories. Best for community-based practices.

Instagram

Visual storytelling that humanises your practice: behind-the-scenes content, team introductions, awareness campaigns.

LinkedIn

Professional networking and thought leadership that connects with referring physicians and establishes expertise.

YouTube

Educational video: procedure explanations, doctor introductions and consented patient testimonials.

TikTok

Quick health tips, myth-busting and behind-the-scenes content that reaches younger patient demographics.

How it runs

Our social process

01

Step 1

Social audit & strategy

Analysis of your current presence, competitor research and platform-specific strategy aligned to practice goals.

02

Step 2

Content calendar creation

Monthly calendars covering educational content, practice updates, community engagement and promotion.

03

Step 3

Professional content creation

Graphics, video, reels and written posts produced specifically for a healthcare audience.

Compliance

HIPAA on social media

The three checks every post passes before it goes anywhere near a schedule.

Patient privacy

Never share patient information without written consent
Use general education rather than specific cases
Approval process for every piece of content

Compliant strategy

Focus on general health education and tips
Stock imagery or consented patient media only
Informative messaging, never diagnostic

Professional standards

Professional tone and medical accuracy throughout
Avoid controversial topics unrelated to care
Medical guidance always carries a disclaimer

Our content hub

Digital Dose

July 30, 2026 · Shubham Kulkarni

FDA and FTC guidelines: compliant healthcare marketing in the USA

What the two agencies actually require of clinical advertising, and the review steps that keep campaigns shippable.

Local SEO checklist: 15 must-do tasks for medical practices

The concrete steps that move a practice up the local pack, in the order worth doing them.

HIPAA marketing compliance: essential guidelines for providers

Where PHI rules bite in everyday marketing work, and the authorisation workflows that keep you clear.

Grateful testimony by renowned health

Rated 4.9 out of 5 based on768 reviews

Free, no commitment

See how your practice shows up socially

We audit your current presence against local competitors and show you the content gaps worth filling first.

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